Want a meaningful career that helps others? Wondering how to choose the right job for you? Thinking about making a career change to something that feels—and is—more impactful?
Our career guide takes you step-by-step through what you need to do to build a career that’s good for you and good for the world.
Start readingYour career is one of your best ways to change your life and the lives of other, but you need to be strategic about it.
Just as you might spend a lot of time researching the best possible product before making a big purchase, it’s easily worth spending several hours thinking about how you’re going to spend your time and energy throughout your career.
That’s why we created this guide: to help you figure out what career would probably be best for you, given your skills, circumstances, and values. You will learn things like how to:
- Compare different potential paths.
- Find—and land—impactful roles.
- Overcome obstacles in the job search.
So dive in, and let’s find the best ways for you to use your career for good.
Read the guideWhat’s in the guide:

1. Don’t underestimate your ability to make a big impact
Exceptional efforts to improve the world seem like they require extraordinary skills or opportunities, but there are real people (just like you) behind all of them. For most people, the world is a much better place than it was just 100 years ago. Learn how you could play a meaningful part in making it even better.
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2. Find ways to help others at scale
There can be a massive difference between helping a few people and helping thousands of people—but we’re not always good at recognizing it. Discover how the scale of your efforts can enable you to make a much greater difference in the world.
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3. Approach your career decisions strategically
How do you compare different career options? If you want your work to make a meaningful difference, there are a few factors you need to keep in mind. Learn about a helpful framework for comparing the potential impact of different career opportunities.
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4. Ask yourself what would happen if you didn’t do this work
If you didn’t do this work, would someone else easily take your place? This is a tough—and often overlooked—question that’s worth thinking about if you want to help others. Discover how “counterfactual impact” can influence your career decisions.
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5. Take your future impact into account
By proactively thinking about the impact you can make in the future, you can strategically invest in developing skills, knowledge, and experience to get there. Learn about how to consider your “career capital” when deciding what jobs to pursue.
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Who are we?
We’re Probably Good, a nonprofit organization dedicated to helping people build careers that are good for them and good for the world. As a nonprofit, our services are completely free; our only goal is to help you make a difference.
Our approach to career advice is guided by three principles:
- Help others at scale. Because some ways of helping are better than others, we focus on figuring out how to increase your positive impact.
- Rely on evidence. The advice we give isn’t solely based on intuition; it’s based on the best data and evidence we can find.
- Focus on tools over conclusions. We aim to provide helpful tools to make informed decisions, rather than giving specific answers or recommendations.